ETERNITY NOW, 2015
b. 1961, Switzerland
Eternity Now, 2015
Neon and metal frame
16 ft. 8 in. x 8 ft. 3 in. x 5 ft. (Eternity) and 13 ft. 6 in. x 8 ft. 3 in. x 5 ft. (Now)
Collection of The Bass. Purchased with funds contributed by the Arison Foundation and the John and Johanna Bass Acquisition Fund (2016.001.001).
Swiss artist Sylvie Fleury is known for her seductive works that re-contextualize capitalist status symbols, luxury goods and brand slogans. Fleury draws on elements from consumer society and the work of twentieth century artists like Marcel Duchamp and Andy Warhol to investigate cultural desire and the construction of identity.
Commissioned for The Bass’ façade, Fleury’s Eternity Now appropriates its title from Calvin Klein’s perfume of the same name. The scent’s name manifests “the thrill and raw emotion of new love, when two people realize that it is the beginning of forever.” Inspired by the museum’s location facing east towards the shores of Miami Beach, Fleury’s neon brings new meaning to the title, evoking not only feelings of new love, but also the quest for self-perfection and pressing realities of the changing environment.